Packaging of custom boxes is now becoming among the most important elements of running a business. With the incorporation of the unboxing experience on the internet, we can see that custom packaging is getting more and more attention out there on the internet.
We can see that the hashtag “Unboxing” has over 500,000 related posts on Instagram with an over 800% increase in Youtube Searches in their title. The internet is now getting more powerful in terms of social media marketing than you think.
But what is the ideal packaging on social media? What is the ideal box which would help in sharing new posts on the internet? Custom packages must create a lasting first impression which helps in showcasing your product. The Food Boxes should be creating a seamless transition from unwrapping to enjoyment. This is a very important part of the unboxing experience.
But all of this is easier said than done.
Here are a few creative ways which help in drumming up online engagements until the custom boxes finally reach the social media status.
Create a Personalized Experience
The unboxing experience begins with a box or a package that is designed specifically for a target customer. Knowing the demographics of your target customer is important. Apart from looking at the age and gender of the customer, you should also be focusing more on the current trends which the people are currently seeing.
Craft the Message you Want to Convey
Your packaging can be used to communicate the proper use of color, fonts, and even material to show the audience that you have the same beliefs and values as your valued customers. This will help them in addressing whatever is causing them to struggle.
You should be making sure to play with colors that evoke a sense of luxury or playfulness with bold colors and fonts. This gives off a sense of tradition or heritage. Custom Food Boxes are much more than colors or fonts used on a box. The shape and style of the box help in creating a full experience of the box.
Play with Colors
Another important thing that often goes overlooked is of playing with the colors. The more vibrant the colors are, the more remarkable the product packaging will look. Whenever you are making the Cardboard Boxes, you should always make sure that you use attractive colors which increase the appetite of the person.
Most large companies we see know the importance of stunning photography. Not every social media user has the access to professional photo gear. The best thing to do would be to use professional photo gear to make unboxing videos and take pictures.
Having that in mind, we can see that strong colors reflect and brand well in a photo or video selling point.
Make a Social Media a Part of your Design Process
Social media plays an important role in the packaging, designing, and development of the Cardboard Boxes we see on the internet. Packaging has a dual purpose of vowing customers and protecting the products. Throughout the shipping processes before eagerly waiting in the customer’s hand.
For example, if we think of our normal items like shoes or the clothing we wear. We would prefer someone with a more appealing packaging. Because we naturally attract to the packaging which has vibrant colors.
Everything we see lends itself to the brand and the impression that we want the create on the employees. This is why we create attractive packaging with a greater layer of importance.