Tired of selling your online E-commerce sales falling down from your forecasted numbers. You cannot seem to get a similar number of likes as compared to your competitors? Are you watching your competitor’s items fly off of store shelves while you are sitting there just waiting for your products to sell?
The problem arises when you have done significant market research, tested, and retested your brand’s viability. So, where do you think your brand is lacking?
If you are facing such issues, maybe it’s the packaging of the products. Maybe it’s a little strange to consider these things, especially if you want a winning product to sell. The best thing to consider is the products that you sell. If you are using off-the-shelf packaging for your brand, here are some of the benefits which you might be considering in the custom retail industry.
Why you Should go for Retail Packaging?
Consider you venture into a retail store. You might be there to purchase something special but in a lot of cases, we can see that a specific product may be able to grab your attention.
Even if you don’t need a specific product, you end up buying that product because of consumer buying decisions. A product with vivid colors, clear, and easy-to-read fonts is the kind of product that would help you set yourself apart from the rest of the competitors in the market.
So, let’s explore some of the benefits which you can enjoy from custom retail packaging.
Complete Customizability
The name of the Custom Packaging Boxes says it all. These Custom Printed Boxes are available in all kinds of box designs, color schemes, and artistic flourishes which your Custom Packaging Boxes for increased brand awareness.
Before you start designing your Custom Printed Boxes, you should be considering why customization truly matters.
The first benefit is a practical one and especially when it comes to packaging for e-commerce stores. This custom packaging helps in getting enhanced protection for the product during the shipping process.
The next benefit would be o the fact that it helps in extending your brand’s interaction with them after their purchase. If the purchase is meant as a gift, then the experience reaches even further.
A magnet for Consumers
According to the report from the packaging of the world, we can see that 70% of the consumers form their impression of the brand based on the packaging. 64% of the in-store consumers claim that they will buy products based solely on the packaging.
55% of the repeated customers will give a brand repeat business if their initial purchase arrives in custom packaging. The most significant stat is that 63% of the consumers believe that the product packaging is as important as the brand selling their product.
Have a compelling Image
Taking things one step further, the majority of the consumers say that quality packaging helps the brand in upscaling. There is actually some value-added information right there. What it generally says is that people should be improving their packaging game.
Product packaging isn’t always about packaging the product, it adds value to the transaction happening between the business and the customer.
However, this approach does not always need to be about revenue. If you simply want to raise your profile. You can make certain changes in your profile and it would help you to achieve all your business goals.
Advertising in Perpetuity
Do you know what branded boxes and other similar custom packaging upgrades mean for your brand? They put in life to your product even after the sales. These custom packaging may not last forever, but they last long enough for potential consumers to take notice.
When your product packaging stands out, your brand is garnering more attention than it would have never received with standard, throwaway packaging. There is no reason that online marketplaces like Amazon should have the market cornered on certain kinds of boxes. At the very least, any E-commerce shipments should have the brand and logo on the outside of the box.
